might step in and say, 'I don't want to run this story' or 'I think this one's more important than that one,' " Gillespie says. "It's going to be hard for us to think about the involvement of the algorithm in a way that we could understand the involvement of an editor. In some ways, Twitter's algorithms act like a lot of human news editors who are more interested in the latest news than an ongoing story, says Tarleton Gillespie, a communications professor at Cornell University. There had been thousands of tweets for Occupy Wall Street regularly over many weeks, so Twitter's algorithms stopped putting it on the trending topics list. "It may mean on a local level, when there's an earthquake - whether it's in Oklahoma or California - being able to go and see, well, is 'earthquake' trending in Oklahoma right now?" "That may mean, for example, when Steve Jobs, there are different trending topics around that," Graves says. It's designed to search for the sudden appearance of a topic in large volume. They usually only appear for around 40 minutes at a time, but the trending list is such a prime spot for marketers that a promoted space at the top runs $120,000 per day, according to Twitter's director of revenue.Īnd when Graves says "we," he's really talking about Twitter's secret algorithm that sorts through 250 million tweets a day. Topics can start trending, fall off the list and later reappear when a different set of users discovers the topic later on. Hashtags also frequently trend if they're new and haven't been through the algorithm before. A Tweet Consumers Look At Twitter Trends. An outlet like CNN or the BBC might tweet about a breaking story, which gets heavily retweeted until it appears in the trending list where other people continue to talk about it. In this paper, we explore a way to complete Twitter Trends by having a closer. But if a lot of people talk about rain, it probably won't make the list since it's a more common occurrence.Īn HP Labs study found that 31 percent of trending topics come from retweets 72 percent of those originate from around 20 major news sources mostly based in the U.S., UK and Brazil. The hot topics can also appear when many people rush to Twitter to talk about one thing, like an earthquake. Twitter's trending algorithm finds topics that many people suddenly tweet about at once, like new album releases, TV shows on air, celebrity deaths or political gaffes.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |